Campaign Creation

Campaign Creation - Objective Step

What's important to know about choosing objectives

Written by Orel Gilad
Updated over a week ago

Campaign Creation - Audience Step

Detailed information about creating audiences in Paragone

Written by Orel Gilad
Updated over a week ago

Campaign Creation - Creative Step

Detailed information for creating creatives within Paragone

Written by Orel Gilad
Updated over a week ago

Special Ad categories

How to adapt to the new Facebook Advertising policies?

Written by Orel Gilad
Updated over a week ago

What is Dynamic Language Optimization (DLO) and how to use it on Paragone

Create easily multi-language campaigns for Facebook!

Written by Orel Gilad
Updated over a week ago

Creating a Facebook Campaign - Adding Creatives, preparing your ad

Understand how to add a creative to your ad and choosing your ad format

Written by Orel Gilad
Updated over a week ago

Creating a Facebook Campaign - Bidding, Budget and other final settings

Putting the final touches on your campaign and making sure you budget it correctly!

Written by Orel Gilad
Updated over a week ago

Value Optimisation with Minimum ROAS Bidding

Bid based on the profitability of your campaigns!

Written by Orel Gilad
Updated over a week ago

Creating Collaborative Ads campaigns on Paragone

Find out how to create a Collaborative Ads campaigns on Paragone

Written by Orel Gilad
Updated over a week ago

Creating a Twitter Campaign - Tuning the final settings

You're almost done with your Twitter campaign, let's fine tune it now!

Written by Orel Gilad
Updated over a week ago

How can I set up Twitter third party tracking?

Set up some tracking directly when you create a Twitter campaign!

Written by Orel Gilad
Updated over a week ago

Creating a Snapchat Campaign - Bidding, Budget and other final settings

Let's fine tune the details of your Snapchat campaign!

Written by Orel Gilad
Updated over a week ago

How can I create Story Ads for Snapchat?

Tell your story in a sequence of snaps!

Written by Orel Gilad
Updated over a week ago

How can I create an ad with Snapchat filters?

Raise awareness with artistic filters on Snap!

Written by Orel Gilad
Updated over a week ago

Getting started with TikTok

Useful tips before you launch your first TikTok campaigns!

Written by Orel Gilad
Updated over a week ago

Creating a TikTok Campaign - Bidding, Budget and other final settings

You're almost done with your TikTok campaign, let's fine tune it now!

Written by Orel Gilad
Updated over a week ago

Creating a TikTok Campaign - Adding Creatives, preparing your ad

TikTok Campaigns: Ad format, creative and message, let's learn all about it here!

Written by Orel Gilad
Updated over a week ago

How can I use Dynamic Audiences on Paragone?

Using information on what your customers do will help you target them better! Let's see how we can do that on Paragone!

Written by Orel Gilad
Updated over a week ago

What are Block Lists?

A very convenient way to select places and people you don't want your ads to be shown to!

Written by Orel Gilad
Updated over a week ago

How can I use DMA targetings?

Designated Market Areas are another targeting option!

Written by Orel Gilad
Updated over a week ago

How do I share specific audiences to a user ?

More granularity as to what your invited user can access!

Written by Orel Gilad
Updated over a week ago

How can I use the Instagram Stories Placement?

Make the most of the immersive Instagram format!

Written by Orel Gilad
Updated over a week ago

What are Facebook Stories, and where are they in Paragone?

Stories are one of the most immersive formats, and Facebook as well as Instagram enable you to leverage them!

Written by Orel Gilad
Updated over a week ago

What is Asset Customization?

Make the most out of all of the placement options from Facebook with multiple images!

Written by Orel Gilad
Updated over a week ago

How can I create Lead Ads on the Paragone platform?

Where are Lead Ads available?

Written by Orel Gilad
Updated over a week ago

How can I use Dynamic Ads on Paragone?

Make use of the best way to promote a whole catalog of products in an efficient manner!

Written by Orel Gilad
Updated over a week ago

​How can I create Playable Ads on Paragone?

Now that you know what they are, get a good look at how to create them!

Written by Orel Gilad
Updated over a week ago

How can I create Reach and Frequency campaigns on Paragone?

Now that you know what Reach and Frequency is good for, let's see how to use it on Paragone!

Written by Orel Gilad
Updated over a week ago

How can I add a poll to my IG Story?

Find out how to add a poll to my IG

Written by Orel Gilad
Updated over a week ago

Custom Audience Creation

Import your custom audiences with Audience Interchange

Written by Orel Gilad
Updated over a week ago

The Action Bar at the summary step

Changes and last configurations in bulk before launching your campaigns!

Written by Orel Gilad
Updated over a week ago

What's the Franchise feature?

Ever wanted to advertise to people based on the location of your different stores? And do so all at once? We've got what you need!

Written by Orel Gilad
Updated over a week ago

How can I search for specific posts in the Campaign Creation Flow?

Browsing through the timeline of your page or your profile can be a bit daunting, so here's a quick workaround!

Written by Orel Gilad
Updated over a week ago

What is Trip Consideration?

For travel focused advertisers, Trip Consideration is a must have!

Written by Orel Gilad
Updated over a week ago

What is the Campaign Budget Optimization? (CBO)

To help you allocate Budget according to performance, Facebook has created the CBO!

Written by Orel Gilad
Updated over a week ago

What is ThruPlay optimization?

This new optimization goal is aimed at getting video view closer to a complete viewing!

Written by Orel Gilad
Updated over a week ago

What is Dynamic Creative Optimization?

Facebook's way of helping you use the right components for your ads to work best!

Written by Orel Gilad
Updated over a week ago

How can I use the Advanced Tracking tab in the Campaign creation Flow?

Define which offline events you want to track in your campaigns!

Written by Orel Gilad
Updated over a week ago

What are Campaign Axes?

Assigning the correct ad to its ad set is painful if you're managing a big campaign: here's our solution!

Written by Orel Gilad
Updated over a week ago

Advanced Axes: let's get to know them!

There's plenty more to know about axes!

Written by Orel Gilad
Updated over a week ago

How can I use Branded Content?

Promoting posts in combination with another Page is a very powerful tool!

Written by Orel Gilad
Updated over a week ago

What are Auto-promote campaigns?

If you're posting several posts a day on your Page, and aiming at promoting some of them, here's our solution!

Written by Orel Gilad
Updated over a week ago

What are Dynamic Overlays?

Customize your catalog to make sure your customers see what they need to know!

Written by Orel Gilad
Updated over a week ago

How does the label system work in the Campaign Flow?

Labels are the best solution to find the things you are looking for!

Written by Orel Gilad
Updated over a week ago