Paragone

What's important to know about choosing objectives

Campaign Creation - Objective Step

Detailed information about creating audiences in Paragone

Campaign Creation - Audience Step

Detailed information for creating creatives within Paragone

Campaign Creation - Creative Step

Orel Gilad

Get the basics, the advanced and the smart advice on creating your Social Campaigns!

Campaign Creation

How to adapt to the new Facebook Advertising policies?

Special Ad categories

Create easily multi-language campaigns for Facebook!

What is Dynamic Language Optimization (DLO) and how to use it on Paragone

Understand how to add a creative to your ad and choosing your ad format

Creating a Facebook Campaign - Adding Creatives, preparing your ad

Putting the final touches on your campaign and making sure you budget it correctly!

Creating a Facebook Campaign - Bidding, Budget and other final settings

Bid based on the profitability of your campaigns!

Value Optimisation with Minimum ROAS Bidding

Find out how to create a Collaborative Ads campaigns on Paragone

Creating Collaborative Ads campaigns on Paragone

Facebook Campaigns

You're almost done with your Twitter campaign, let's fine tune it now!

Creating a Twitter Campaign - Tuning the final settings

Set up some tracking directly when you create a Twitter campaign!

How can I set up Twitter third party tracking?

Twitter Campaigns

Let's fine tune the details of your Snapchat campaign!

Creating a Snapchat Campaign - Bidding, Budget and other final settings

How can I create Story Ads for Snapchat?

Raise awareness with artistic filters on Snap!

How can I create an ad with Snapchat filters?

Snapchat Campaigns

Useful tips before you launch your first TikTok campaigns!

Getting started with TikTok

You're almost done with your TikTok campaign, let's fine tune it now!

Creating a TikTok Campaign - Bidding, Budget and other final settings

TikTok Campaigns: Ad format, creative and message, let's learn all about it here!

Creating a TikTok Campaign - Adding Creatives, preparing your ad

TikTok Campaigns

Using information on what your customers do will help you target them better! Let's see how we can do that on Paragone!

How can I use Dynamic Audiences on Paragone?

A very convenient way to select places and people you don't want your ads to be shown to!

What are Block Lists?

Designated Market Areas are another targeting option!

How can I use DMA targetings?

More granularity as to what your invited user can access!

How do I share specific audiences to a user ?

Setting your audiences

Make the most of the immersive Instagram format!

How can I use the Instagram Stories Placement?

Stories are one of the most immersive formats, and Facebook as well as Instagram enable you to leverage them!

What are Facebook Stories, and where are they in Paragone?

Make the most out of all of the placement options from Facebook with multiple images!

What is Asset Customization?

Using different Ad Placements

How can I create Lead Ads on the Paragone platform?

Make use of the best way to promote a whole catalog of products in an efficient manner!

How can I use Dynamic Ads on Paragone?

Now that you know what they are, get a good look at how to create them!

​How can I create Playable Ads on Paragone?

Now that you know what Reach and Frequency is good for, let's see how to use it on Paragone!

How can I create Reach and Frequency campaigns on Paragone?

How can I add a poll to my IG Story?

Using different Ad formats

Import your custom audiences with Audience Interchange

Custom Audience Creation

Changes and last configurations in bulk before launching your campaigns!

The Action Bar at the summary step

Ever wanted to advertise to people based on the location of your different stores? And do so all at once? We've got what you need!

What's the Franchise feature?

Browsing through the timeline of your page or your profile can be a bit daunting, so here's a quick workaround!

How can I search for specific posts in the Campaign Creation Flow?

For travel focused advertisers, Trip Consideration is a must have!

What is Trip Consideration?

To help you allocate Budget according to performance, Facebook has created the CBO!

What is the Campaign Budget Optimization? (CBO)

This new optimization goal is aimed at getting video view closer to a complete viewing!

What is ThruPlay optimization?

Facebook's way of helping you use the right components for your ads to work best!

What is Dynamic Creative Optimization?

Define which offline events you want to track in your campaigns!

How can I use the Advanced Tracking tab in the Campaign creation Flow?

Assigning the correct ad to its ad set is painful if you're managing a big campaign: here's our solution!

What are Campaign Axes?

Advanced Axes: let's get to know them!

Promoting posts in combination with another Page is a very powerful tool!

How can I use Branded Content?

If you're posting several posts a day on your Page, and aiming at promoting some of them, here's our solution!