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Campaign Creation
Campaign Creation
Get the basics, the advanced and the smart advice on creating your Social Campaigns!
44 articles in this collection
Written by
Orel Gilad
Campaign Creation - Objective Step
What's important to know about choosing objectives
Written by
Orel Gilad
Updated over a week ago
Campaign Creation - Audience Step
Detailed information about creating audiences in Paragone
Written by
Orel Gilad
Updated over a week ago
Campaign Creation - Creative Step
Detailed information for creating creatives within Paragone
Written by
Orel Gilad
Updated over a week ago
Facebook Campaigns
Special Ad categories
How to adapt to the new Facebook Advertising policies?
Written by
Orel Gilad
Updated over a week ago
What is Dynamic Language Optimization (DLO) and how to use it on Paragone
Create easily multi-language campaigns for Facebook!
Written by
Orel Gilad
Updated over a week ago
Creating a Facebook Campaign - Adding Creatives, preparing your ad
Understand how to add a creative to your ad and choosing your ad format
Written by
Orel Gilad
Updated over a week ago
Creating a Facebook Campaign - Bidding, Budget and other final settings
Putting the final touches on your campaign and making sure you budget it correctly!
Written by
Orel Gilad
Updated over a week ago
Value Optimisation with Minimum ROAS Bidding
Bid based on the profitability of your campaigns!
Written by
Orel Gilad
Updated over a week ago
Creating Collaborative Ads campaigns on Paragone
Find out how to create a Collaborative Ads campaigns on Paragone
Written by
Orel Gilad
Updated over a week ago
Twitter Campaigns
Creating a Twitter Campaign - Tuning the final settings
You're almost done with your Twitter campaign, let's fine tune it now!
Written by
Orel Gilad
Updated over a week ago
How can I set up Twitter third party tracking?
Set up some tracking directly when you create a Twitter campaign!
Written by
Orel Gilad
Updated over a week ago
Snapchat Campaigns
Creating a Snapchat Campaign - Bidding, Budget and other final settings
Let's fine tune the details of your Snapchat campaign!
Written by
Orel Gilad
Updated over a week ago
How can I create Story Ads for Snapchat?
Tell your story in a sequence of snaps!
Written by
Orel Gilad
Updated over a week ago
How can I create an ad with Snapchat filters?
Raise awareness with artistic filters on Snap!
Written by
Orel Gilad
Updated over a week ago
TikTok Campaigns
Getting started with TikTok
Useful tips before you launch your first TikTok campaigns!
Written by
Orel Gilad
Updated over a week ago
Creating a TikTok Campaign - Bidding, Budget and other final settings
You're almost done with your TikTok campaign, let's fine tune it now!
Written by
Orel Gilad
Updated over a week ago
Creating a TikTok Campaign - Adding Creatives, preparing your ad
TikTok Campaigns: Ad format, creative and message, let's learn all about it here!
Written by
Orel Gilad
Updated over a week ago
Setting your audiences
How can I use Dynamic Audiences on Paragone?
Using information on what your customers do will help you target them better! Let's see how we can do that on Paragone!
Written by
Orel Gilad
Updated over a week ago
What are Block Lists?
A very convenient way to select places and people you don't want your ads to be shown to!
Written by
Orel Gilad
Updated over a week ago
How can I use DMA targetings?
Designated Market Areas are another targeting option!
Written by
Orel Gilad
Updated over a week ago
How do I share specific audiences to a user ?
More granularity as to what your invited user can access!
Written by
Orel Gilad
Updated over a week ago
Using different Ad Placements
How can I use the Instagram Stories Placement?
Make the most of the immersive Instagram format!
Written by
Orel Gilad
Updated over a week ago
What are Facebook Stories, and where are they in Paragone?
Stories are one of the most immersive formats, and Facebook as well as Instagram enable you to leverage them!
Written by
Orel Gilad
Updated over a week ago
What is Asset Customization?
Make the most out of all of the placement options from Facebook with multiple images!
Written by
Orel Gilad
Updated over a week ago
Using different Ad formats
How can I create Lead Ads on the Paragone platform?
Where are Lead Ads available?
Written by
Orel Gilad
Updated over a week ago
How can I use Dynamic Ads on Paragone?
Make use of the best way to promote a whole catalog of products in an efficient manner!
Written by
Orel Gilad
Updated over a week ago
How can I create Playable Ads on Paragone?
Now that you know what they are, get a good look at how to create them!
Written by
Orel Gilad
Updated over a week ago
How can I create Reach and Frequency campaigns on Paragone?
Now that you know what Reach and Frequency is good for, let's see how to use it on Paragone!
Written by
Orel Gilad
Updated over a week ago
How can I add a poll to my IG Story?
Find out how to add a poll to my IG
Written by
Orel Gilad
Updated over a week ago
Advanced Features
Custom Audience Creation
Import your custom audiences with Audience Interchange
Written by
Orel Gilad
Updated over a week ago
The Action Bar at the summary step
Changes and last configurations in bulk before launching your campaigns!
Written by
Orel Gilad
Updated over a week ago
What's the Franchise feature?
Ever wanted to advertise to people based on the location of your different stores? And do so all at once? We've got what you need!
Written by
Orel Gilad
Updated over a week ago
How can I search for specific posts in the Campaign Creation Flow?
Browsing through the timeline of your page or your profile can be a bit daunting, so here's a quick workaround!
Written by
Orel Gilad
Updated over a week ago
What is Trip Consideration?
For travel focused advertisers, Trip Consideration is a must have!
Written by
Orel Gilad
Updated over a week ago
What is the Campaign Budget Optimization? (CBO)
To help you allocate Budget according to performance, Facebook has created the CBO!
Written by
Orel Gilad
Updated over a week ago
What is ThruPlay optimization?
This new optimization goal is aimed at getting video view closer to a complete viewing!
Written by
Orel Gilad
Updated over a week ago
What is Dynamic Creative Optimization?
Facebook's way of helping you use the right components for your ads to work best!
Written by
Orel Gilad
Updated over a week ago
How can I use the Advanced Tracking tab in the Campaign creation Flow?
Define which offline events you want to track in your campaigns!
Written by
Orel Gilad
Updated over a week ago
What are Campaign Axes?
Assigning the correct ad to its ad set is painful if you're managing a big campaign: here's our solution!
Written by
Orel Gilad
Updated over a week ago
Advanced Axes: let's get to know them!
There's plenty more to know about axes!
Written by
Orel Gilad
Updated over a week ago
How can I use Branded Content?
Promoting posts in combination with another Page is a very powerful tool!
Written by
Orel Gilad
Updated over a week ago
What are Auto-promote campaigns?
If you're posting several posts a day on your Page, and aiming at promoting some of them, here's our solution!
Written by
Orel Gilad
Updated over a week ago
What are Dynamic Overlays?
Customize your catalog to make sure your customers see what they need to know!
Written by
Orel Gilad
Updated over a week ago
How does the label system work in the Campaign Flow?
Labels are the best solution to find the things you are looking for!
Written by
Orel Gilad
Updated over a week ago