Campaign Creation

What is Dynamic Language Optimization (DLO) and how to use it on Paragone

Create easily multi-language campaigns for Facebook!

Written by Anita Aladine
Updated over a week ago

Creating a Facebook Campaign - Choosing your Objective

Understand what each campaign objective is made for, and which one you should choose for your needs

Written by Anita Aladine
Updated over a week ago

Creating a Facebook Campaign - Choosing your audience(s)

Designing the audience to which your ad will be showed to is one of the most important things to do. We'll explain what to do here!

Written by Anita Aladine
Updated over a week ago

Defining the location status of your audience for FB campaigns

Everyone in, Living in, Recently in, Traveling in

Written by Anita Aladine
Updated over a week ago

Creating a Facebook Campaign - Adding Creatives, preparing your ad

Understand how to add a creative to your ad and choosing your ad format

Written by Anita Aladine
Updated over a week ago

Creating a Facebook Campaign - Bidding, Budget and other final settings

Putting the final touches on your campaign and making sure you budget it correctly!

Written by Anita Aladine
Updated over a week ago

Value Optimisation with Minimum ROAS Bidding

Bid based on the profitability of your campaigns!

Written by Anita Aladine
Updated over a week ago

Special Ad categories

How to adapt to the new Facebook Advertising policies?

Written by Anita Aladine
Updated over a week ago

Creating Collaborative Ads campaigns on Paragone

Written by Anita Aladine
Updated over a week ago

Creating a Twitter Campaign - Choosing your Objective

Understand what each of the objectives for Twitter campaigns mean!

Written by Férial
Updated over a week ago

Creating a Twitter Campaign - Building your Audience

Come learn the advantages of designing an audience on Twitter!

Written by Férial
Updated over a week ago

Creating a Twitter Campaign - Designing your creative

Now that your audience is ready, let's tackle the creative!

Written by Férial
Updated over a week ago

Creating a Twitter Campaign - Tuning the final settings

You're almost done with your campaign, let's fine tune it now!

Written by Férial
Updated over a week ago

How can I set up Twitter third party tracking?

Set up some tracking directly when you create a Twitter campaign!

Written by Férial
Updated over a week ago

Creating a Snapchat Campaign - Choosing your Objective

Understand what each objective means, and which one fits your needs!

Written by Anita Aladine
Updated over a week ago

Creating a Snapchat Campaign - Choosing your audience(s)

Designing the audience to which your ad will be showed to is one of the most important things to do.

Written by Anita Aladine
Updated over a week ago

Creating a Snapchat Campaign - Adding Creatives, preparing your ad

Ad format, creative and message, let's learn all about it here!

Written by Anita Aladine
Updated over a week ago

Creating a Snapchat Campaign - Bidding, Budget and other final settings

Let's fine tune the details of your Snapchat campaign!

Written by Anita Aladine
Updated over a week ago

How can I create Story Ads for Snapchat?

Tell your story in a sequence of snaps!

Written by Anita Aladine
Updated over a week ago

How can I create an ad with Snapchat filters?

Raise awareness with artistic filters on Snap!

Written by Anita Aladine
Updated over a week ago

Getting started with TikTok

Useful tips before you launch your first TikTok campaigns!

Written by Anita Aladine
Updated over a week ago

Creating a TikTok Campaign - Bidding, Budget and other final settings

You're almost done with your campaign, let's fine tune it now!

Written by Anita Aladine
Updated over a week ago

Creating a TikTok Campaign - Adding Creatives, preparing your ad

Ad format, creative and message, let's learn all about it here!

Written by Anita Aladine
Updated over a week ago

Creating a TikTok Campaign - Choosing your audience(s)

Designing the audience to which your ad will be showed to is one of the most important things to do!

Written by Anita Aladine
Updated over a week ago

Creating a TikTok Campaign - Choosing your Objective

Understand what each objective means for TikTok campaigns, and which one fits your needs!

Written by Anita Aladine
Updated over a week ago

How can I use Dynamic Audiences on Paragone?

Using information on what your customers do will help you target them better! Let's see how we can do that on Paragone!

Written by Anita Aladine
Updated over a week ago

What are Block Lists?

A very convenient way to select places and people you don't want your ads to be shown to!

Written by Anita Aladine
Updated over a week ago

How can I use DMA targetings?

Designated Market Areas are another targeting option!

Written by Anita Aladine
Updated over a week ago

How do I share specific audiences to a user ?

More granularity as to what your invited user can access!

Written by Anita Aladine
Updated over a week ago

How can I use the Instagram Stories Placement?

Make the most of the immersive Instagram format!

Written by Anita Aladine
Updated over a week ago

What are Facebook Stories, and where are they in Paragone?

Stories are one of the most immersive formats, and Facebook as well as Instagram enable you to leverage them!

Written by Anita Aladine
Updated over a week ago

What is Asset Customization?

Make the most out of all of the placement options from Facebook with multiple images!

Written by Anita Aladine
Updated over a week ago

How can I create Lead Ads on the Paragone platform?

Where are Lead Ads available?

Written by Férial
Updated over a week ago

How can I use Dynamic Ads on Paragone?

Make use of the best way to promote a whole catalog of products in an efficient manner!

Written by Férial
Updated over a week ago

​How can I create Playable Ads on Paragone?

Now that you know what they are, get a good look at how to create them!

Written by Anita Aladine
Updated over a week ago

How can I create Reach and Frequency campaigns on Paragone?

Now that you know what Reach and Frequency is good for, let's see how to use it on Paragone!

Written by Anita Aladine
Updated over a week ago

How can I add a poll to my IG Story?

Written by Anita Aladine
Updated over a week ago

The Action Bar at the summary step

Changes and last configurations in bulk before launching your campaigns!

Written by Anita Aladine
Updated over a week ago

What's the Franchise feature?

Ever wanted to advertise to people based on the location of your different stores? And do so all at once? We've got what you need!

Written by Anita Aladine
Updated over a week ago

How can I search for specific posts in the Campaign Creation Flow?

Browsing through the timeline of your page or your profile can be a bit daunting, so here's a quick workaround!

Written by Anita Aladine
Updated over a week ago

What is mobile duplication?

If you need to create a campaign for specific mobile OS, we've got a tool that should help you!

Written by Anita Aladine
Updated over a week ago

What is Trip Consideration?

For travel focused advertisers, Trip Consideration is a must have!

Written by Férial
Updated over a week ago

What is the Campaign Budget Optimization? (CBO)

To help you allocate Budget according to performance, Facebook has created the CBO!

Written by Férial
Updated over a week ago

What is ThruPlay optimization?

This new optimization goal is aimed at getting video view closer to a complete viewing!

Written by Anita Aladine
Updated over a week ago

What is Dynamic Creative Optimization?

Facebook's way of helping you use the right components for your ads to work best!

Written by Anita Aladine
Updated over a week ago

How can I use the Advanced Tracking tab in the Campaign creation Flow?

Define which offline events you want to track in your campaigns!

Written by Anita Aladine
Updated over a week ago

What are Campaign Axes?

Assigning the correct ad to its ad set is painful if you're managing a big campaign: here's our solution!

Written by Férial
Updated over a week ago

Advanced Axes: let's get to know them!

There's plenty more to know about axes!

Written by Férial
Updated over a week ago

How can I use Branded Content?

Promoting posts in combination with another Page is a very powerful tool!

Written by Anita Aladine
Updated over a week ago

What are Auto-promote campaigns?

If you're posting several posts a day on your Page, and aiming at promoting some of them, here's our solution!

Written by Anita Aladine
Updated over a week ago

What are Dynamic Overlays?

Customize your catalog to make sure your customers see what they need to know!

Written by Anita Aladine
Updated over a week ago

How does the label system work in the Campaign Flow?

Labels are the best solution to find the things you are looking for!

Written by Anita Aladine
Updated over a week ago