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Custom Audience Creation

Import your custom audiences with Audience Interchange

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

** Networks supported: LinkedIn

Creating new audiences

Upon clicking "Add Audience", you'll encounter the following screen:

In this screen, you first need to select the ad account for which you want to create audiences. You will then have two options - 'File' and 'Lookalike'.

Manual File Upload

You can upload a CSV file of either your contact or company list with this option. Keep in mind, the content of the file must match the template provided (under "Download Template")

After naming your audience and clicking "Save", the audience will be sent to the network for matching.

Lookalike Audience

You must first choose the source audience from your previously created audiences with this option.

After naming your audience and clicking "Save", the audience will be sent to the network for lookalike creation

Editing your audiences

Upon clicking "Update Existing", you'll encounter the following screen:

With this, you can either add additional rows of data (either contacts or companies) to your existing audience or remove specific rows of data from it.

Understanding the audience table

  • Ad Account, Ad account ID, Network - Your audience's ad accounts information

  • Name - Your audience name

  • Type - Customer File, Company File or Lookalike

  • Status

    • Ready - The audience matching process on the networks was completed

    • Populating - The audience matching process is in progress

    • Error - Various errors with the matching process (Bad file, Network error, Permissions, etc.)

  • Last updated - The last time your audience was updated (either manually or via the network)

  • Size - The matched size in the network

  • Match rate - Matched size/Source size

Using created audiences in campaign creation

In the audience step of the campaign creation, you can find your created audiences under "List Upload" in the "Advanced targeting" section.

You can narrow this audience further by applying various targeting parameters, such as Title, age, gender, etc.

The audience module is located under Administration --> Audiences

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