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What are Facebook Stories, and where are they in Paragone?
What are Facebook Stories, and where are they in Paragone?

Stories are one of the most immersive formats, and Facebook as well as Instagram enable you to leverage them!

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

From Facebook's Internal Data, we can say that more than 300 million people use Facebook Stories and Messenger Stories every day. Now that this format is available for ads, we had to have it ready for you in Paragone! 


Facebook Stories ads are only available for the following objectives:

  • Reach

  • Traffic

  • App installs

  • Video views

  • Conversions

  • Brand Awareness

  • Lead Generation

They should also follow specific Ratio, length, size and type, details you find out from Facebook's documentation here

Important: Facebook Stories is not available as a standalone placement, they must be used with at least Facebook feed or Instagram Stories.

Where to find them

In Paragone, you'll find them as one of the Facebook formats, from the dropdown list in the Audience creation step:

Once you've selected the format, you'll just need to finish the creation flow, and you're good to go! 

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