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How can I use DMA targetings?

Designated Market Areas are another targeting option!

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

Some areas in the US are known as Designated Market Areas or Media Market.  
In a nutshell, DMA limits an area where the population can receive the same television, radio, and broadcast channels.

The easy way to select them is in the Campaign Flow, from the Audience Step. 

You'll simply need to search for the area name, and we'll display the option with the tag DMA associated: 

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