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How can I create Story Ads for Snapchat?
How can I create Story Ads for Snapchat?

Tell your story in a sequence of snaps!

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

Story Ad is a format that displays a sequence of Snaps from the discover feed section of Snapchat. Follow the instructions below to create ads using this format.

1. Select an objective compatible with Story Ads; app installs, website conversion, or awareness.
2. At the targeting step select "Discover feed" as the placement for your campaign in at least one of your audiences.

3. At the creatives step, you'll have the possibility to create a Story Ad. The upper part will help you to configure the snaps that will open once a user clicks on your story from the discover feed. You'll be able to set-up a maximum of 20 snaps which can combine different attachments (web, app install, videos, etc):

The lower part will be used to set up the appearance of the ad in the discover feed.

Once you are comfortable with your ad click on "+ Create this creative". If you have several audiences using different placements we will assign the correct ad to the appropriate audience automatically. πŸ§žβ€β™‚οΈΒ 

Remember that in Paragone it is also possible to check the performance of each snap once your campaign is running if you follow the instructions here.πŸš€

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