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How can I create Story Ads for Snapchat?
How can I create Story Ads for Snapchat?

Tell your story in a sequence of snaps!

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

Story Ad is a format that displays a sequence of Snaps from the discover feed section of Snapchat. Follow the instructions below to create ads using this format.

1. Select an objective compatible with Story Ads; app installs, website conversion, or awareness.
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2. At the targeting step select "Discover feed" as the placement for your campaign in at least one of your audiences.

3. At the creatives step, you'll have the possibility to create a Story Ad. The upper part will help you to configure the snaps that will open once a user clicks on your story from the discover feed. You'll be able to set-up a maximum of 20 snaps which can combine different attachments (web, app install, videos, etc):

The lower part will be used to set up the appearance of the ad in the discover feed.

Once you are comfortable with your ad click on "+ Create this creative". If you have several audiences using different placements we will assign the correct ad to the appropriate audience automatically. ๐Ÿงžโ€โ™‚๏ธย 

Remember that in Paragone it is also possible to check the performance of each snap once your campaign is running if you follow the instructions here.๐Ÿš€

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