Story ads is one of the most popular formats on Snapchat 👻. It offers the possibility of displaying a collection of 3-20 Snaps within the same ad.
There are some interesting insights that you can extract from Paragone for this ad format if you use the breakdown "position". To be able to see this by yourself, follow the steps below:
1- Click on the breakdown section of the Table view in your Campaign Report:
2- Select Snapchat Breakdown>Position
3- The information per snap will be displayed.
When using this breakdown take into account the following limitations⚠️:
1- The metrics available in this breakdown are:
Impressions
Swipes
Screen time (in milliseconds)
Swipe-up percent (CTR)
2- Daily granularity is only available in a period of time of less than the last 32 days. Weekly/Monthly/Yearly granularity are not available.
3- The information in this breakdown is available per ad only!