Filters are unique overlays that can be applied over a Snap for an artistic effect. 👩🏼‍🎨

To create a filter ad in Paragone follow the instructions below.

1. Select Awareness as a campaign objective.

2. At the Audiences step, select in at least one of your audiences the Camera placement.

3. At the creatives step, you'll find the Filter ad format to select. If the audiences used in your campaign are only targeting the camera placement, filters would be the only ad format possible and the only one displayed.
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4. To upload a new filter in the library click on "Select" within the "Filter image" section and make sure you follow the filter specs described here. The process is shown in the animation below.