Tools Overview
Use our automation & customization tools to improve your productivity, performance and business insights
Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago


Paragone offers a variety of automation & customization tools to help improve your overall media buying activity. Whether it's by reducing manual maintenance, customizing your reporting to better understand your performance, or by automating your campaign optimization - We have everything needed to become a media buyer expert.

You can find the Tools menu in the header of the platform.

Available Tools


  • Optimization - Create advanced rules to automate your campaign optimization. You can set up strategies to pause campaign, change budget, update bids and more, on any number of conditions (by metric, by time of day, etc.)

  • Naming Strategy - Create templates based on dynamic or manual placeholders, to automatically name your campaigns, ad sets and ads. We recommend using it to support our Labeling strategy.

  • Tracking Strategy - Automatically add parameters to your URLs or add a redirection URL in your posts. This also enables a few 3rd party integrations such as Google Analytics.

  • Labeling Strategy - Label your campaigns, ad sets and ads anyway you want, allowing you to group your data however you see fit, based on naming rules.

  • Auto-Promote - Create rules to promote organic posts and pushing to existing campaigns based on parameters such as CTR, time passed, etc.

  • Schedule Reports - View all the reports that were sent by email due to scheduling from widgets.


  • Custom Columns - Create customized metrics based on our available metrics.

  • Label Names - View & Create label names to be used in your reports our your labeling strategies.

  • Brands - Used to group several ad accounts under one entity, so it can be viewed in your reporting or the campaign calendar.

  • Additional settings - Further settings such as changing currencies, decimal points and more.

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