Paragone offers a variety of automation & customization tools to help improve your overall media buying activity. Whether it's by reducing manual maintenance, customizing your reporting to better understand your performance, or by automating your campaign optimization - We have everything needed to become a media buyer expert.
You can find the Tools menu in the header of the platform.
Tracking Strategy - Automatically add parameters to your URLs or add a redirection URL in your posts. This also enables a few 3rd party integrations such as Google Analytics.
Labeling Strategy - Label your campaigns, ad sets and ads anyway you want, allowing you to group your data however you see fit, based on naming rules.
Auto-Promote - Create rules to promote organic posts and pushing to existing campaigns based on parameters such as CTR, time passed, etc.
Schedule Reports - View all the reports that were sent by email due to scheduling from widgets.