Note: This feature is currently available for Meta, Twitter & Snapchat.

We've introduced the ability to automatically name your Campaigns, Ad sets or Ads according to a specific template. Using this automation will allow you to better understand your data and this also works hand in hand with our automatic labeling.

Each template can be a combination of several parameters:

Go to Tools > Naming strategy, and click "Create new strategy".

Simply name your strategy as you see fit. It can be based on the accounts applied, market, products and more.

Here you can set up the template for each level - Campaigns, Ad Sets and Ads.

You can set up the template for all three of levels, or just for a specific level.

For each level, you'll see the preview of the template. In the far right, you'll see the icon that lets your select the relevant parameter. Once selected, the preview will be updated based on the selected campaign and the parameters.

We offer a variety of dynamic parameters for each level of the campaign:

Here, we've selected two dynamic parameters: Campaign objective and campaign countries. As you can see, the preview was updated to "Lead Generation" (Objective) and "US" (Country).

You can always the change the preview example by clicking the "change" button.

To understand how to create a customer parameter, click here.

​Tip: Always add a separator between the various parameters (such as underscore, hyphen, etc.) to make it more readable .

Once you've finished setting up the template, you'll be required to select the entities which the strategy will be applied to. It can be ad accounts or campaign groups, from various networks.

Now that you've finished creating the strategy, you can create a new campaign using this strategy.

To do so, once you're in the setting step, select the campaign group which the strategy was applied to, and the select it from the list of available strategies.

You will then see the you cannot name your campaign, as it will be automatically named based on the strategy selected.

When adding a parameter, click "New parameter" to create your own, custom parameter. It can be manually added each time, or dynamically.

To create a manual parameter, proceed as follows:

Once created, you'll find the the custom parameter option in the setting or summary step:

This option will customize the way we display our dynamic parameters.

Each level will have different options you can customize, so it'll be displayed as it makes sense to you.

For some parameters, you can select multiple values to be grouped. For example, you can select multiple countries and then have the value "Europe" be displayed for the "country" dynamic parameter.

These are the dynamic parameters that can be customized:

Note: This option is currently available for Meta campaign only.