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Automation: Labeling Strategy

Visualizes your data they way it was always meant to

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

With this powerful feature, you can label your campaigns, ad sets and ads anyway you want, allowing you to group your data however you see fit.

Forget relying on the limited breakdowns the native platforms offer - View your data the way it meets your business.

It can be by different products, brands or even by the various team members. You control the data and its visualization.

To make sure you make the most of this feature, be sure to implement a naming strategy as well.

How to create a labeling strategy

Go to Automation > Labeling to access this feature (If it is unavailable, contact your CS)

Step 1 - Selecting entities to apply the strategy

After naming your strategy, select which ad accounts or campaign groups you want your labeling strategy to be applied to. Only the entities selected will be applied with the new label values. You can select any ad account, regardless of its network.

Step 2 - Selecting the label name

Here you select the label name that you wish to define the conditions that will apply the label values.
For example:

  • Label name = "Product"

  • Label value = "Shirt"; "Pants"; "Hat"; etc.

You can either select an existing label, or create a new one.

Keep in mind - As labels can be applied on different levels (i.e. campaigns, ad sets and ads), selecting the right label name will affect the various options you'll have for the condition step that follows.

Step 3 - Defining the conditions

Each condition is set up as follows:

  1. Select the level of which the condition is attributed to (Ad account, campaign, etc.)
    These levels are affected by the label name you selected in the previous step. The lower the level, the more options are available.

  2. Select the condition operator (Same as you do for filtering)

  3. Input the condition itself - Campaign name, the text that is contained in the ad name, etc.

  4. Set the value of the label if the condition is met.

Additional functionalities

  • You can change the order of the conditions, making the higher ones prioritized on top of the others (in case of overlapping conditions)

  • You can choose whether to apply the labels for existing campaigns or not.

  • You can choose whether to override the current label values or not.

Once done, clicks "save" and you'll receive a notification about how many entities were applied with a label.


  • Conditions of the labels are not case sensitive.

  • There's no limit on the number of conditions you can set up.

  • Newly imported campaigns or ones created within our activation module will be auto-applied with labels values, assuming a strategy is associated with them.

  • Labeling for new campaigns will be updated every 12 hours.

  • If you rename a campaign/ad set/ad AFTER a strategy was created, you'll have to re-apply the strategy.

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