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Digital Advertising Knowledge

Digital Advertising Knowledge

Get reminders on old things, and learn new things about Digital Advertising!

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6 articles in this collection
Written by Orel Gilad
Formats

What is Reach and Frequency buying?

Design, book and predict your results in a simple a clear way with Reach and Frequency campaigns!
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Written by Orel Gilad
Updated over a week ago

What are playable Ads, and how can I make use of them?

The latest creative format is available on Paragone! Here's how to make the most of it.
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Written by Orel Gilad
Updated over a week ago
Audiences

What are Dynamic Audiences?

Make the most of your Catalogs, and use Dynamic Audiences to retarget your users!
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Written by Orel Gilad
Updated over a week ago
Inner workings

How are Video Views reported on and billed?

Facebook has been changing how they bill and report on video ad views, let's dig deeper!
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Written by Orel Gilad
Updated over a week ago

What is bidding, in the sense of online advertising?

An intro to bidding in online advertising and a good start if you're lost with all these terms!
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Written by Orel Gilad
Updated over a week ago

What are the different bidding options?

Facebook has changed the way bidding works, let's learn how it works now!
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Written by Orel Gilad
Updated over a week ago
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