Digital Advertising Knowledge
Get reminders on old things, and learn new things about Digital Advertising!
6 articles in this collection
Written by Anita Aladine
Written by Anita Aladine
Formats
What is Reach and Frequency buying?
Design, book and predict your results in a simple a clear way with Reach and Frequency campaigns!
Written by Anita Aladine
Updated over a week ago
Updated over a week ago
What are playable Ads, and how can I make use of them?
The latest creative format is available on Paragone! Here's how to make the most of it.
Written by Anita Aladine
Updated over a week ago
Updated over a week ago
Inner workings
How are Video Views reported on and billed?
Facebook has been changing how they bill and report on video ad views, let's dig deeper!
Written by Anita Aladine
Updated over a week ago
Updated over a week ago
What is bidding, in the sense of online advertising?
An intro to bidding in online advertising and a good start if you're lost with all these terms!
Written by Anita Aladine
Updated over a week ago
Updated over a week ago
What are the different bidding options?
Facebook has changed the way bidding works, let's learn how it works now!
Written by Anita Aladine
Updated over a week ago
Updated over a week ago