Supported networks:
Objectives
With DCO: Traffic (Website); Conversions (Website); App Installs: App Ads; Traffic (App);Conversions (App)
Without DCO: Engagement (Post Engagement); Engagement (Post Likes); Video views; Lead Generation (Instant Forms); Catalog Sales; Brand awareness; Reach
Placements
Facebook News Feed; Facebook Marketplace; Facebook Video Feeds; Facebook Right Column; Facebook Group Feed; Facebook Stories; Facebook In-Stream Videos; Facebook Search Results; Facebook Instant Articles;
Instagram Feed; Instagram Explore; Instagram Reels; Instagram Stories;
Audience Network Native, Banner and Interstitial; Audience Network Rewarded Videos; Audience Network In-Stream Videos;
Messenger Inbox; Messenger Stories
Ad Formats
Image/ Video; Collection; Instant Experience; Dynamic creative; Catalog; Playable
Other
Reach & Frequency; Special ad category ; FB Organic; IG Organic
Snapchat
Objectives
Awareness; App Installs; Web Traffic; App Traffic; Video Views; Web Conversions; Catalog Sales; Engagement
Placements
Between Content; Within Content
Ad Formats
Single image or video; Story ad; Collection ad; Filter
Attachments
Longform video; Website; App Install; Deep link
Other
Commercial; Extended play commercial
TikTok
Objectives
App Traffic; Web Traffic; App Installs; Web Conversion
Placements
TikTok; News Feed; Pangle; Vigo; Helo
Ad Formats
Video
Other
Spark Ads
Objectives
Website clicks; App Installs; App re-engagements; Awareness; Video Views; Followers; Engagement
Placements
Home timelines; Profiles; Search results; Twitter Audience Platform
Ad Formats
Tweets; Image conversational card; Video conversational card; Website Cards; Video Website Card; Image app card; Video app card
Objectives
Website Visits; Website Conversions; Brand Awareness; Engagement; Video Views
Placements
LinkedIn; LinkedIn Audience Network
Ad Formats
Single Image; Single Video
Other
Matched Audience (Custom audience) - Customer file, Dynamic, Lookalike