Supported networks:


Facebook

Objectives

With DCO: Traffic (Website); Conversions (Website); App Installs: App Ads; Traffic (App);Conversions (App)

Without DCO: Engagement (Post Engagement); Engagement (Post Likes); Video views; Lead Generation (Instant Forms); Catalog Sales; Brand awareness; Reach

Placements

Facebook News Feed; Facebook Marketplace; Facebook Video Feeds; Facebook Right Column; Facebook Group Feed; Facebook Stories; Facebook In-Stream Videos; Facebook Search Results; Facebook Instant Articles;

Instagram Feed; Instagram Explore; Instagram Reels; Instagram Stories;

Audience Network Native, Banner and Interstitial; Audience Network Rewarded Videos; Audience Network In-Stream Videos;

Messenger Inbox; Messenger Stories

Ad Formats

Image/ Video; Collection; Instant Experience; Dynamic creative; Catalog; Playable

Other

Reach & Frequency; Special ad category ; FB Organic; IG Organic


Snapchat

Objectives

Awareness; App Installs; Web Traffic; App Traffic; Video Views; Web Conversions; Catalog Sales; Engagement

Placements

Between Content; Within Content

Ad Formats

Single image or video; Story ad; Collection ad; Filter

Attachments

Longform video; Website; App Install; Deep link

Other

Commercial; Extended play commercial


TikTok

Objectives

App Traffic; Web Traffic; App Installs; Web Conversion

Placements

TikTok; News Feed; Pangle; Vigo; Helo

Ad Formats

Video

Other

Spark Ads


Twitter

Objectives

Website clicks; App Installs; App re-engagements; Awareness; Video Views; Followers; Engagement

Placements

Home timelines; Profiles; Search results; Twitter Audience Platform

Ad Formats

Tweets; Image conversational card; Video conversational card; Website Cards; Video Website Card; Image app card; Video app card


LinkedIn

Objectives

Website Visits; Website Conversions; Brand Awareness; Engagement; Video Views

Placements

LinkedIn; LinkedIn Audience Network

Ad Formats

Single Image; Single Video

Other

Matched Audience (Custom audience) - Customer file, Dynamic, Lookalike

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