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Offline Data Matching
Offline Data Matching

How to Use Offline Data Matching: A Step-by-Step Guide

Orel Gilad avatar
Written by Orel Gilad
Updated over a week ago

Our new Offline Data Matching feature allows you to upload your offline data and match it with your existing social channels for a more complete view of your advertising funnel. In this guide, we'll walk you through how to use the Offline Data Matching feature on our platform, including how to upload your offline data, match it with your social channels, and gain insights to optimize your advertising efforts.

Step 1: Create new offline source

To create a new offline source, follow these steps:

  1. Navigate to Data Management, under the Administration menu

  2. Select "Data Upload"

  3. Select "Paragone Channel (Offline data)".

  4. Click the "create new" icon

  5. Fill in the relevant information, including your various metrics that you wish to match.

  6. When you're done, click "Save".

Step 2: Upload your offline data

To upload your offline data, follow these steps:

  1. Download the template in the "Data Upload" screen

  2. Fill in all the information, according to the "File upload notes" and the metrics mapping in your created source

  3. Select your offline source and click "Upload file"

  4. Once data is verified, clicks "Save" and the data will upload.

Step 3: Gain Insights to Optimize Your Advertising Efforts

To access insights on your advertising efforts, follow these steps:

  1. Go to reporting

  2. Create any widget type

  3. Select the type of data you want to view.

  4. Gain a deeper understanding of your advertising funnel

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