Our new Offline Data Matching feature allows you to upload your offline data and match it with your existing social channels for a more complete view of your advertising funnel. In this guide, we'll walk you through how to use the Offline Data Matching feature on our platform, including how to upload your offline data, match it with your social channels, and gain insights to optimize your advertising efforts.
Step 1: Create new offline source
To create a new offline source, follow these steps:
Navigate to Data Management, under the Administration menu
Select "Data Upload"
Select "Paragone Channel (Offline data)".
Click the "create new" icon
Fill in the relevant information, including your various metrics that you wish to match.
When you're done, click "Save".
Step 2: Upload your offline data
To upload your offline data, follow these steps:
Download the template in the "Data Upload" screen
Fill in all the information, according to the "File upload notes" and the metrics mapping in your created source
Select your offline source and click "Upload file"
Once data is verified, clicks "Save" and the data will upload.
Step 3: Gain Insights to Optimize Your Advertising Efforts
To access insights on your advertising efforts, follow these steps:
Go to reporting
Create any widget type
Select the type of data you want to view.
Gain a deeper understanding of your advertising funnel