Metric

Meta

TW

SC

TT

LI

PI

Google

Spend

cost

cost

cost

cost

spend

cost

Cost

Impressions

impressions

impressions

impressions

impressions

impressions

impressions_paid

Impressions

CPM

CPM

CPM

eCPM

cpm

cpm

cpm

CPM

Reach

reach

total_audience_reach

uniques

reach

n/a

reach

n/a

Frequency

frequency

average_frequency

frequency

frequency

n/a

frequency

n/a

Clicks

clicks

clicks

swipes

clicks

clicks

total_clickthrough

Clicks

CPC

cpc

CPC

cost/swipes

cpc

cpc

cpc

CPC

CTR (All)

Clicks/Impressions

Clicks/Impressions

swipes/Impressions

Clicks/Impressions

Clicks/Impressions

total_clickthrough/impressions_paid

Clicks/Impressions

Metric

Meta

TW

SC

TT

LI

PI

Google

Video Plays

video_play_actions

video_content_starts

N/A

video_play_actions

videoStarts

total_video_p0_combined

N/A

Video Views - Total

total_video_views

video_total_views

video_views

video_watched_2s

videoViews

total_video_mrc_views

videoViews

Video Completions

video_p100_watched_actions

video_views_100

view_completion

video_views_p100

videoCompletions

total_video_p100_complete

VideoQuartile100Views

Video Views - 25%

video_p25_watched_actions

video_views_25

quartile_1

video_views_p25

videoFirstQuartileCompletions

total_video_p25_combined

VideoQuartile25Views

Video Views - 50%

video_p50_watched_actions

video_views_50

quartile_2

video_views_p50

videoMidpointCompletions

total_video_p50_combined

VideoQuartile50Views

Video Views - 75%

video_p75_watched_actions

video_views_75

quartile_3

video_views_p75

videoThirdQuartileCompletions

total_video_p75_combined

VideoQuartile75Views

Video Views - 95%

video_p95_watched_actions

N/A

N/A

N/A

N/A

total_video_p95_combined

N/A

Video Views - 3 seconds

total_video_views

video_total_views

N/A

N/A

N/A

total_video_3sec_views

N/A

Video Views - 6 seconds

N/A

video_6s_views

N/A

video_watched_6s

N/A

N/A

N/A

Video Views - 15 seconds

N/A

video_15s_views

video_views_15s

N/A

N/A

N/A

N/A

Metric

Meta

TW

SC

TT

LI

PI

Google

Total Engagements

post_engagement

engagements

N/A

NA**

totalEngagements

TOTAL_ENGAGEMENT

metrics.engagements

Likes/Reactions

post_reaction

likes

N/A

likes

likes

NA

NA

Comments

comment

replies

N/A

comments

comments

NA

NA

Shares

post

retweets

N/A

shares

shares

NA

metrics.gmail_forwards

Follows

like

follows

N/A

follows

follows

NA

NA

Saves

onsite_conversion.post_save

N/A

N/A

NA

NA

REPIN_1

metrics.gmail_saves

Page Views

page_engagement

card_engagements

conversion_page_views

profile_visits

companyPageClicks

Like (Comments)

N/A

N/A

commentLikes