Performance & Engagement

Video Engagement (Paid)

Metric

Meta

TW

SC

TT

LI

PI

Google

Video Plays

video_play_actions

video_content_starts

N/A

video_play_actions

videoStarts

total_video_p0_combined

N/A

Video Views - Total

total_video_views

video_total_views

video_views

video_watched_2s

videoViews

total_video_mrc_views

videoViews

Video Completions

video_p100_watched_actions

video_views_100

view_completion

video_views_p100

videoCompletions

total_video_p100_complete

VideoQuartile100Views

Video Views - 25%

video_p25_watched_actions

video_views_25

quartile_1

video_views_p25

videoFirstQuartileCompletions

total_video_p25_combined

VideoQuartile25Views

Video Views - 50%

video_p50_watched_actions

video_views_50

quartile_2

video_views_p50

videoMidpointCompletions

total_video_p50_combined

VideoQuartile50Views

Video Views - 75%

video_p75_watched_actions

video_views_75

quartile_3

video_views_p75

videoThirdQuartileCompletions

total_video_p75_combined

VideoQuartile75Views

Video Views - 95%

video_p95_watched_actions

N/A

N/A

N/A

N/A

total_video_p95_combined

N/A

Video Views - 3 seconds

total_video_views

video_total_views

N/A

N/A

N/A

total_video_3sec_views

N/A

Video Views - 6 seconds

N/A

video_6s_views

N/A

video_watched_6s

N/A

N/A

N/A

Video Views - 15 seconds

N/A

video_15s_views

video_views_15s

N/A

N/A

N/A

N/A

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