Under the reporting tab - to the left - you will see a list of opened dashboards. This is also where you'll be able to create your own by clicking on Add new.

Here, you can choose to select one of our available dashboard templates, or start from scratch by pressing the + button.


Create a dashboard by selecting a template

Depending on your need, selecting a template might be a good option to very quickly get insights from your running advertising campaigns. Any dashboard generated from a template will remain fully-customizable to fit your needs.

Template: Blank

You have a very precise idea of the dashboard you want to create, or you just want to play with the available options there? Press the + button to get started!

Template: Campaigns

The Campaigns template will automatically generate a dashboard with the following widgets:

  • One line chart widget top-left displaying the spent per ad account on a daily basis

  • One bar chart widget top-right displaying the total impressions and link clicks per day your ad accounts are generating on a daily basis

  • One text widget where you will be able to write any useful notes you want

  • One campaign list widget displaying all of the campaigns of all of your connected ad accounts

Template: General Analysis

The General Analysis template will generate a dashboard with predefined KPIs you might want to review about your campaigns' performances. It contains:

  • A data table widget displaying several metrics* for each of your active ad accounts

  • A data table widget displaying several metrics* splitted by ad formats

  • A data table widget displaying several metrics* splitted by adsets' bid type

  • A data table widget displaying several metrics* splitted by placements

Template: Demographic Analysis

The Demographic Analysis template will generate a dashboard focused of giving information about your performances based on the age and the gender of the audience. It contains:

  • A pie chart widget showing the repartition of the spent depending on the age of the audience

  • A bar chart widget showing the repartition of the CPC depending on the age of the audience

  • A pie chart widget showing the repartition of the spent depending on the gender of the audience

  • A bar chart widget showing the repartition of the CPC depending on the gender of the audience

Template: Engagement Analysis

The Engagement Analysis template will generate a dashboard that will give you information about how the audience reacts to your ads. It contains:

  • A data table widget with several metrics* related to the engagement of the audience per ad format

  • A data table widget with several metrics* related to the engagement of the audience per creative

Template: Textual Analysis

The Textual Analysis template will generate a dashboard that will give you more insights about what type of texts are working the best for your creatives. It contains:

  • A data table widget displaying several metrics* per creatives' title

  • A data table widget displaying several metrics* per creatives' body (message)

Template: E-Commerce

The E-Commerce template will generate a dashboard heavily focused on your ROI for e-commerce campaigns - so relevant only if this is the objective of your digital campaigns. It contains:

  • A line chart widget comparing the spent of your campaigns versus the revenues they generated

  • A bar & line chart widget comparing the purchases made versus their actual cost

  • A campaign list widget that will only display all of the campaigns having Catalog Sales or Conversions as objective (defined by a filter at the dashboard level)

Template: Country Analysis

The Country Analysis template will generate a dashboard useful if you're targeting audiences from different countries, so that you'll be able to know what countries are performing the best. It contains:

  • A pie chart widget displaying what is the spent per country you're targeting

  • A bar chart widget displaying the CPC per country you're targeting

  • A data table widget displaying several metrics* with a split per country

Template: Creatives Performance

The Creatives Performance template will generate a dashboard where you'll be able to compare your own creatives and see what is performing the best. It contains:

  • A tops widget that highlight the creatives that have the best engagement and cost/engagement ratio

  • A tops widget that highlight the creatives that have the most spent

  • A tops widget that highlight the creatives that are having the best CTR of all


(*) The metrics are pre-generated depending on the objective of the dashboard. However, you can still modify, add or remove any metric from the widgets to build it the way you need.

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