There's a few metrics that you eventually check on all your campaigns whether the objectives you're targeting: Spend, Impressions or CPC must surely count among them no?
with link clicks referring to either
Clicks to visit another website
Call-to-action clicks that go to another website (i.e., “Shop Now”)
Clicks to install an app
or Clicks to view a video on another website
You could find the metrics Link Clicks and its "Cost per" easily on your dashboards & campaign reports
but we have now decided to align with Facebook definition and implement the change on our platform as well!
The former CPC metric will now appears as Cost/ clicks while Cost/ link clicks will be displayed as CPC.
You won't have to do anything, your dashboards and campaign reports will get automatically updated.
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