Available since 20th July 2021, Spark Ads enable you to combine the power of paid advertising with the natural, organic content TikTok users are attracted to.

As with Facebook and Instagram, you can now use TikTok organic posts when creating campaigns on Paragone!

How do I do?

First of all, you need to enable ad authorization and videos for promotional use. To do so, you can follow TikTok process below:


Once done you'll get an authorization code. When setting up your campaigns on Paragone at the creative step, you can then click on Organic posts and fill in your authorization code:

You'll then be able to use your organic videos in the library:

Want to know more about Spark Ads? Let's dig in here!

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