Available in Paragone since November 30th, 2021, Spark Ads enable you to combine the power of paid advertising with the natural, organic content TikTok users are attracted to.

As with Facebook and Instagram, you can now use TikTok organic posts when creating campaigns on Paragone!

How to use Spark ads in a campaign

First of all, you need to enable ad authorization and videos for promotional use. See this article under "Method 2: Use Authorized Accounts or Posts from Other Creators":

Once done you'll get an authorization code. When setting up your campaigns on Paragone at the creative step, you can then click on Organic posts and fill in your authorization code:

You'll then be able to select your organic post from the library:

Availability within Paragone

  • Supported objectives:

    • ​Website Traffic

    • Mobile App Traffic

    • App Installs

    • Website Conversions

  • Supported Ad Formats:

    • Videos

Want to know more about Spark Ads? Find TikTok's announcement here

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