Tracking your ads performance is crucial but can take a lot of valuable time. To help you see in a glance how your ads perform, we now have a new metric called Ad Fatigue.
How does it work?
An ad qualifies for Ad Fatigue based on 2 metrics: frequency and CTR.
If the frequency value is above 3 and the CTR falls under 1%, you'll see Ad Fatigue displayed.
How do I use it?
You can simply select Ad Fatigue metric in "Columns" on your campaign reports and in "Metrics" in your dashboards widgets. This metric will work for all our social networks!