The Paragone Media Plan allows you to set objectives at different levels so you can later track the actual performance when the media plan is being executed.

The objectives can be defined at the following 3 levels.

Media plan level:

Groups and campaign level:

Once the campaigns are active and have spent some budget you'll be able to see the current spend and the performance of each KPI in the calendar view and Timeline tab. The KPIs will use the usual Paragone color code; green when the actual performance is better compared to the objective set and orange when is worse.

With this information, you can easily understand if you are late in terms of spend or if you need to adjust the settings of your campaign to improve the results.⚙️

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