The Paragone Media Plan is a great tool to coordinate all the activities involved in campaign planning.

This module helps you to better collaborate with your teams, have all the planning information in a single place, and monitor the general KPIs of your campaigns once they are running. All of this is key to the development of successful marketing strategies!

The Media Plan module aims to:

  • Build your entire media plan directly in the platform. Say goodbye to spreadsheets that do not let you keep track of all changes correctly and that are not linked to your actual campaigns. 👋

  • Collaborate with your colleagues in the design and implementation of the media plan and define different roles for them. 👱🏼‍♀️👨🏾‍🦱👩🏽‍🦱👨🏼

  • Generate campaigns directly from your media plan, so that there are no mistakes and the campaigns are set up and run as planned.🧞‍♂️

  • Follow your KPIs and spend in real-time to adjust your strategy.📊

If you want to have a look at the main views of the media plan, you can start with the following articles.

The calendar view

The media plan view

If you prefer to follow a step-by-step creation of a media plan, we suggest starting from here:

Creating a media plan from scratch

There are also different articles for specific actions. You can find them in the Media Plan section of this link.

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