Our API is useful for two main things on the Paragone platform: Reporting, and Campaign Creation.
But first, let's see how to start using it!
You will need to go look into the Integrations tab in your profile:
Once you turn on the API, you’ll be able to retrieve a token that will be your key in every call you make to the Paragone API.
Be careful: this token belongs to your account and can be seen only once for security purpose!
Keep in mind that the token will share the same rights as your account, meaning if your user permissions prevent you from doing an action, it will be impossible to accomplish the same action through the API.
That is basically all you need to do when it comes to setting up your integration!
Now let's look at what you can do with this API!
First, you can read up on our API documentation available here!
Reporting with the API
The main attraction of the API is the ability to report on your campaigns. You can retrieve directly the list of ad accounts per network (and yes, the API is cross networks!), as well as getting the details of each of the ad accounts.
Lower down in the levels, you can retrieve the Campaign groups, and all campaigns contained in them, including their statistics, and their structure.
You can also manage the statuses of Campaigns, Ad Sets and Ads directly from the API!